Apple wants to Sell you Movies for $9.99

Thursday, June 22nd, 2006

iPod Video

Apple wants to sell you movies from their iTunes Store for $9.99. They sell songs for $0.99 and TV shows and music videos for $1.99 so the $9.99 price for a movie sounds fair, right? Not to the movie studios.

Apple CEO Steve Jobs, who has been personally involved in the talks, initially proposed selling all films at a flat price of $9.99 — an offer the studios flatly rejected.

So it looks like they’re going to haggle over a price that will be over $9.99, which is ridiculous. If the price of a downloadable movie is going to be more than the actual DVD, why the heck would anyone want to pay more for a download?. Ah, movie studios. You gotta love ‘em.

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