This winter, Coors Light and K2 introduced the first-ever cold activated skis and snowboards. Join world-class K2 athletes Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy, or as we like to call them, the Coors Light Six Pack, in this four-part documentary and see what it’s really like to live for the cold. Absolutely amazing. Especially that Coors snowboard. Enjoy the video!